Roles and Responsibilities - Own full-funnel growth strategy (TOFU → BOFU) - Design AI-powered experiments to increase lead velocity - Optimize paid channels (Google, Meta, LinkedIn, Twitter/X) - Build dashboards for CAC, LTV, ROAS, and conversion rates - Collaborate with Sales to improve lead quality and close rates - Rapid A/B testing of landing pages, creatives, and offers

- Handling strategic online initiatives

- Leading marketing campaigns from the idea stage through to their execution and implementation - Monitoring and evaluating online media campaigns to keep them fresh and effective - Directing the hiring of marketing and promotions staff and supervising their work - Negotiating advertising contracts. - Working with other department heads and staff to discuss plans and marketing strategies - Collaborating with finance staff to set and stay within budget - Staying current with emerging opportunities in the digital marketing world Skills Required - Bachelor's degree in marketing or a related field required - Three or more years of experience in digital marketing and advertising - Well-versed in the use of social media as a marketing tool - Understands website metrics and best practices - Experience with search engine optimisation, lead generation, and email marketing - Able to work with colleagues at all levels to develop & evaluate marketing goals - Good at problem-solving, communication & strong writing skills - An expert storyteller with superior presentation skills - Sound business acumen and negotiation skills. - Be an out-of-the-box thinker and create new avenues for growth - Able to work independently and as a team player - Customer focus and result-oriented approach Why Join Us? - Since we are in the business of growing the results of clients very fast, we value the employees equally and they would get the benefits transferred to them as well. - Get Bonus, Incentives & Commission over & above Salary on successfully achieving targets outlined. - Learn better skills & achieve career goals faster. Key Skills: Social Media Marketing, Digital Media, Brand Awareness campaigns, content creation strategy, Social media community manager, client servicing, Marketing campaigns, Influencer marketing, Influencer management